Smiley face
Price:USD $100
by Matthew Keff

Heyday takes inspiration from mobile videogames and click-bait advertisements, emphasizing the fleeting pleasurable moments they aim to provoke.

This is part of a series of recorded excerpts, the work is first made as a standalone application using a real-time game engine.
Price:USD $100
Matthew creates visually driven works that take a variety of forms including interactive, motion and installation. The audiovisual ideas are drawn from emoticons, video game collectibles and other icons from popular digital culture. These items are squished together with weird simulation aesthetics of video game render engines as a quip on digital life and feelings.


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